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Post on MARCOMMUNIQUE – Marketing and Communication for Education and Science Blog by Kirk Englehardt. This article has been republished from the Impact on Social Sciences blog (June 21st, 2011).

MARCOMMUNIQUE

This article has been republished from the Impact on Social Sciences blog.

One of the key tasks for an article author who wants to be cited is to quickly persuade people to click on the title of their piece and learn more from the abstract or book outline and then from there to persuade them to download the whole article. Here we present a simple ‘how-to’ guide to choosing article titles.

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